In 1960, Ezell Blair Jr., Franklin McCain, Joseph McNeil, and David Richmond walked into a Woolworth's store and sat at the lunch counter.  With money in hand, ready to do business, they ordered coffee.  They were refused service. These young men refused to be refused.  Because of their efforts and the efforts of countless others, African Americans are free to do business where ever they please in America.  These young men fought the fight of that day. Today is a new day...and a different struggle.

Last year, African Americans spent approximately $600 billion in goods and services in the United States.  What if 55% to 65% of that money was spent in African American owned businesses?  What would that do for the Black economy?  What would our streets and neighborhoods look like?  How would that change the scope and perception of our "Martin Luther King Avenues?"

Research studies have shown that when we travel, we spend somewhere in the neighborhood of $700 per trip.  Imagine being able to leave more than half of that $700 with African American owned businesses in that city.  What would that do for their community?

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